About the project
Bowl Goals is an online food delivery service, providing healthy “bowl” type meals, such as buddha bowls and granola bowls. They provide healthy and individualised meal delivery for health-conscious people.
“Healthy meal delivery in Klang Valley”
- 60% female, 40% male
- 23-38 years old
- Average income
- Located in Klang Valley/Kuala Lumpur area
Roles and Motivations
- Office workers who don’t have time to cook or go buy food
- People on a budget
- People on a selective diet for health, allergy, other reasons
- People who want variety/customisation in their meals
I conducted interviews with several long-term local residents to find out what’s important to them when ordering food. This was some common feedback I received.
I love ordering from healthy restaurants, like salads etc. But sometimes they're kind of expensive
I really need variety or I get bored, so I tend to order from a different store every time
I have some dietary restrictions, as I am Muslim and also allergic to certain foods
I analysed some of the leading competitors to see what they do well and where they fall short of users’ needs.
Based on my research, I set up a persona. This helped me to keep my users’ goals in mind and empathise with their needs.
What can I do to create a great experience for Nurul?
I used the information gathered in my research, as well as my persona, to define the users’ main needs how I can meet them.