Hi there, I'm



I’ve always been attracted to vibrant aesthetics and empathetic design that invokes joy in users.

More about me.

UX/UI Design
Graphic Design

UX / UI Design

UX and UI captivate my interest because they are a mixture of logic and creative design, with the end goal to create a product that is effective, efficient, and satisfying to use.


I provide Elsevier customers feel secure in the transparency and control of their personal data, and solve complex UX problems in our products.

Coming soon

Predictive Hire

I am in charge of all the UX and UI design work for AI-powered recruiting SAAS PredictiveHire.

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I joined Dulux Group to assist with research and design on a variety of projects across multiple brands.

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I worked with startup ZippyCrowd, developing the blog website and conducting user testing.

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Google Pethack

I participated in Google and Petrescue’s 2020 hackathon to find solutions for animals stuck in the rescue and adoption system.

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Personal Projects

Passion projects that I completed in the interest of improving my design skills.

As part of a design challenge, I created a solution for EV users in a battery emergency.

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I drew on my experience in over 10 years of using eCommerce apps in this project to redesign the Marketplace.

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I sought solutions to unprecedented youth unemployment, to try and give young people hope and a sense of purpose.

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I have been helping clients bring their imaginations into 2D reality for over 2 years, through different styles of illustration.

What it's like to work with me


Asad Naqvi

Product Manager at PredictiveHire

Sophie is among the rare breed of UI designers that bring with her a healthy concoction of creativity and analytics.

Her ability to ask the right questions regarding user behaviour and workflows helps elevate the discussion around software development and design to a higher level.


At the same time, she also has the ability to keep a calm head through turbulent times looking for ways to bring about a method to the madness.

Boris Panov

Head of Design at Zouk / Resorts World Genting

Sophie was one of the best members to join our team, helping bring the biggest nightlife hub in the country to life. She was able to tackle many projects at once and had an incredible creative eye, always bringing great new ideas to the table. No task was too large and I always looked forward to discussing creative concepts with her.


Many companies operate in high-pressure environments and it’s important to have someone like Sophie brighten up the mood. That’s why she deserves my highest recommendation and I hope we get the chance to work together again in the future.

Allie Hilmer

Founder & CEO at ZippyCrowd

“[…] I reached out to Sophie to help […] rebuild our blog site into a much more complex marketing and community arm of the main app, and develop and conduct a series of user tests in preparation for the launch of ZippyCrowd.


Sophie’s experience, knowledge, perception and empathy have been instrumental in helping us execute both projects in the shortest period of time, and at the highest quality. Sophie has been incredibly generous with her time, helping us avoid costly mistakes and reworking the whole site and information optimising everything for the best user experience and growth. She did an outstanding job taking the lead and giving clear feedback and direction to our cross functional remote teams.


[…]Her professionalism, attention to detail, character, and work ethic are second to none. She’s supportive yet speaks her mind. She is great at understanding the goals of the business, and creating work that reinforces both branding and messaging. I’ve asked Sophie to stay on our team as our partner and Head of UX/UI, and I hope she can find the way to combine her future work in the Netherlands with this side role in our startup. Anyone would be lucky to have Sophie on their team because she is one of a kind.”

Karla Fernandes

UI/UX Designer, Product Manager, Design Sprint Facilitator

“I’ve started mentoring Sophie in July, and for 8 weeks, I have got to know her strengths and follow her progress during the UX Bootcamp from IDF.


She has arrived with very good UI skills and was very quickly running her own interviews and handling data and research exceptionally. Very avid for learning, very focused, committed with deadlines, and giving all her time to improve her skills. She was able to add to her portfolio two other UX projects from start to end, she proved herself very competent to work alone or in a team, used Figma to create a design system and prototypes in record time.


If you are looking for a junior UX Designer, Sophie would be my highest recommendation.”

Creating a unique and delightful user experience

Let’s discuss how I can help bring character and life to your next project